Agrishow 2025 Ribeirão Preto: dates, visitors, highlights
Agrishow 2025 in Ribeirão Preto, Brazil, 28 April–2 May: the 30th edition drew more than 197,000 visitors and over 800 machinery and technology brands.
28 April – 2 May 2025, Polo Regional de Desenvolvimento Tecnológico dos Agronegócios, Ribeirão Preto, São Paulo, Brazil
The 30th Agrishow ran from 28 April to 2 May 2025 in Ribeirão Preto, Brazil, drawing more than 197,000 visitors and over 800 brands.
Visitors: more than 197,000
Brands: more than 800
What happened at Agrishow 2025
Agrishow 2025 ran from 28 April to 2 May in Ribeirão Preto, São Paulo state. It was the 30th edition of Brazil's leading exhibition for agricultural machinery and technology. Informa Markets delivered the event together with Brazilian industry organisations ABIMAQ, ABAG, ANDA, SRB and FAESP. According to the organiser, more than 197,000 visitors came and over 800 brands were represented. The show reflects a major South American market where equipment choices are tied to production organisation, financing and support across vast farming areas.
In 2025 the exhibition covered mechanisation for several production systems. The Brazilian setting puts durability, operational throughput and crop suitability at the centre of the conversation. Equipment designed for grain farming may not suit a plantation with a different production cycle or harvesting method. Visitors therefore did best when they linked each technology to a specific task rather than comparing power or dimensions alone. Parts availability and service coverage across large areas were separate and important concerns, especially in periods of intense seasonal work.
The main audience was commercial farms, producer groups, contractors, distributors and companies looking for Brazilian partners. European manufacturers used the show to understand local requirements and the competing offer. Entering the market depends on dealer capacity, user training and adapting machines to local conditions. Interest at a stand is an early signal, not proof of demand for a particular configuration. Likewise, the large number of brands showed a wide choice of supply, without saying anything about market shares.
Agrishow is a key reference for the scale and direction of Brazilian agricultural modernisation. Show reports often mention the value of purchase intentions, which is a different thing from completed sales and delivered machines. The most useful comparisons with other events concern who attends, which technologies are on show and what operating conditions demand. Seen this way, the 2025 edition offered solid market intelligence for distribution and product development, beyond attendance records and headline financial announcements.
Highlights
- 30th edition with more than 197,000 visitors
- Over 800 brands represented in Ribeirão Preto
- Machinery for grain, plantation crops and large-scale operations
Agricultural events 2025
