Agrishow 2024: what happened
Agrishow 2024 ran from 29 April to 3 May in Ribeirão Preto, Brazil, attracting about 195,000 visitors to its machinery and farm-technology exhibition.
- Dates
- 29 April – 3 May 2024
- Where
- Polo Regional de Desenvolvimento Tecnológico dos Agronegócios, Ribeirão Preto, São Paulo
- 🇧🇷 Brazil
- Visitors
- ≈ 195,000
What happened at Agrishow 2024
Agrishow opened on 29 April 2024 at the Polo Regional de Desenvolvimento Tecnológico dos Agronegócios in Ribeirão Preto, São Paulo state, and closed on 3 May. The event is organised by Informa Markets in partnership with ABIMAQ, ABAG, ANDA, SRB and FAESP. According to the organiser, about 195,000 visitors attended. Exhibitors covered machinery and services for Brazilian agriculture, connecting equipment makers with farms and distribution channels in a market of great regional weight.
Across the 2024 exhibition, mechanisation was discussed crop by crop. Brazilian conditions push durability, throughput and crop fit to the top of the list. A machine designed for grain may not suit a plantation crop with a different cycle or harvest method, so matching technology to a defined task told visitors more than comparing engine power or size. Parts supply and service coverage over huge areas formed a separate concern, sharpest during the busiest weeks of the season.
Commercial farms, producer groups, contractors and distributors made up much of the audience, along with foreign companies seeking Brazilian partners. European manufacturers came to understand local needs and rival offers. Success in Brazil depends on dealer capacity, user training and adapting machines to field conditions. Heavy traffic at a stand is not the same as demand for a given configuration, and a long list of brands reflects choice of supply rather than market share.
Agrishow 2024 showed the scale and direction of farm modernisation in Brazil. Purchase intentions announced at shows differ from completed sales and machines at work in the field, so the useful lessons lay elsewhere: who attended, which technologies were on show and what operating conditions require. For companies planning distribution or adapting products for the region, that picture was worth more than any headline attendance or business figure.
Highlights
- About 195,000 visitors in Ribeirão Preto, São Paulo state
- Organised by Informa Markets with ABIMAQ, ABAG, ANDA, SRB and FAESP
- Machinery matched to grain, plantation crops and large-scale farms