Agrishow 2023 Ribeirão Preto: visitors and brands
Agrishow 2023 in Ribeirão Preto, Brazil, 1–5 May: attendance above 195,000 and more than 800 brands covering mechanisation for many crops.
1–5 May 2023, Polo Regional de Desenvolvimento Tecnológico dos Agronegócios, Ribeirão Preto, São Paulo, Brazil
Agrishow 2023 ran on 1–5 May in Ribeirão Preto, Brazil. The outdoor show drew more than 195,000 visitors and featured over 800 brands.
Visitors: more than 195,000
Brands: more than 800
What happened at Agrishow 2023
Agrishow 2023 took place on 1–5 May at the Polo Regional de Desenvolvimento Tecnológico dos Agronegócios in Ribeirão Preto, São Paulo state. Informa Markets ran the event with the industry bodies ABIMAQ, ABAG, ANDA, SRB and FAESP. The post-show report put attendance at more than 195,000 visitors, while the brand count passed 800. Brands and exhibiting companies are separate counts, since one firm can bring several names. The show is a reference point for mechanisation and equipment distribution in Brazil.
Ribeirão Preto put machinery for many production systems side by side, and that diversity shaped the questions asked. How long will a component last in this crop? How much ground can the unit cover in a working day? Grain equipment does not automatically suit plantation crops, where cycles and harvesting methods differ. Spare parts and service reach were a subject of their own, because Brazilian farms can be far from a dealer when the season peaks.
Much of the crowd came from commercial farms and producer groups, with contractors and distributors among them. Foreign companies hunting for Brazilian partners came as well. For a European manufacturer, the show was a compact way to study local requirements and the rival offer. Getting into the market depends on dealer strength, user training and machines adapted to local conditions. Stand traffic shows curiosity, not settled demand, and a long brand list shows choice of supply without revealing who leads the market.
The fair works as a barometer of Brazilian farm modernisation, its scale and its direction. Any purchase-intention values linked to the show describe stated plans, while orders and delivered machines belong to a later stage. Exporters gained more from studying the visitor mix, the spread of technology on display and the working conditions machines must survive. Those observations fed straight into distribution plans and product adaptation.
Highlights
- Attendance above 195,000 and a brand count passing 800 over 1–5 May
- Durability, throughput and crop fit at the centre of buyer talks
- Service reach across large territories a key concern for farms
Agricultural events 2023
