Agrishow 2022 Ribeirão Preto: visitors and brands
Agrishow 2022 in Ribeirão Preto, Brazil, 25–29 April: the 27th edition returned in person with over 800 brands and more than 193,000 visitors.
25–29 April 2022, Polo Regional de Desenvolvimento Tecnológico dos Agronegócios, Ribeirão Preto, São Paulo, Brazil
The 27th Agrishow returned in person to Ribeirão Preto on 25–29 April 2022, drawing more than 193,000 visitors, while over 800 brands exhibited.
Visitors: more than 193,000
Brands: more than 800
What happened at Agrishow 2022
Agrishow, Brazil's major agricultural technology exhibition, ran from 25 to 29 April 2022 in Ribeirão Preto, São Paulo state. The 27th edition marked a return to an in-person event at the Polo Regional de Desenvolvimento Tecnológico dos Agronegócios. Informa Markets organises the show with ABIMAQ, ABAG, ANDA, SRB and FAESP. The organiser reported more than 193,000 visitors. Over 800 brands took part, a count of brands rather than of separate companies.
Mechanisation across very different production systems was the core of the 2022 show. Brazilian conditions push buyers to ask about durability, operating throughput and fit with a specific crop. Grain machinery is not automatically right for plantation crops, which follow their own cycle and are harvested in other ways. Spare parts and service coverage across large distances weigh heavily too, especially in the weeks when seasonal work is concentrated.
The show draws commercial growers, producer groups, contractors and dealers, plus foreign firms hunting for Brazilian partners. European manufacturers could study local requirements and rival offers. Winning ground in Brazil hinges on a strong dealer and well-trained users. The product also has to be adapted to local fields. Busy stands were not proof that buyers wanted a particular model. The long list of brands showed the variety of supply, not who leads the market.
Agrishow 2022 showed how far, and in which direction, Brazilian farming is modernising. Headline figures for planned purchases are not the same as machines delivered. The more useful comparison lay in who attended, what technology was on offer and what conditions it must cope with. That made the show a good source of insight for anyone planning dealer networks or adapting products.
Highlights
- 27th edition, back in person in Ribeirão Preto
- Over 800 brands exhibited; organiser reported more than 193,000 visitors
- Durability and crop-specific fit of machinery in focus
Agricultural events 2022
