Sahara Expo 2025 New Cairo: dates and highlights
Sahara Expo 2025 ran on 14–16 September in New Cairo, Egypt, bringing irrigation, measurement and farm technology suppliers together.
14–16 September 2025, Egypt International Exhibition Center, New Cairo, Egypt
Sahara Expo 2025 took place on 14–16 September at the Egypt International Exhibition Center in New Cairo, with agricultural technology in focus.
What happened at Sahara Expo 2025
Sahara Expo 2025 took place on 14–16 September at the Egypt International Exhibition Center in New Cairo. Informa Markets Egypt organised the three-day exhibition. Sahara is a broad agricultural platform with a strong interest in production technology and resource management. Among the exhibitors was OdinS, which promoted its participation over a slightly longer period around the show days.
With such a wide profile, the useful conversations at Sahara focused on one function at a time: measurement, control, crop nutrition, irrigation or post-harvest handling. The general label of agricultural technology is too broad to compare suppliers. A monitoring system, for example, may only provide readings, or it may also switch equipment on and off. Those two cases bring different needs for data, integration and responsibility for decisions. Power supply, behaviour after a lost connection and local fault diagnosis also separated strong offers from weaker ones.
The show was relevant to equipment manufacturers and importers, farms, integrators, service businesses and input distributors. For a Polish exporter, a technical partner's capabilities mattered as much as its contacts. Key points included the customer segments a partner serves, whether it installs systems itself and how it records service requests. Discussions worked best when built around one defined application and ended with agreement on the data needed for a quotation. References were most convincing when they showed the task performed and the partner's actual role in it.
Sahara Expo gave Polish companies an Egyptian perspective on agricultural technology partnerships. A useful result was a map of distributors and integrators showing customer segment, service scope and the evidence still to collect. A first project could take the form of a limited pilot with a set number of installations and a clear reporting method. A friendly conversation at a stand is no proof that a partner covers the whole country.
Highlights
- Held 14–16 September 2025 in New Cairo, organised by Informa Markets Egypt
- Broad agricultural platform with focus on technology and resource management
- Irrigation, measurement, control and crop nutrition among the key topics
Agricultural events 2025
