Sahara Expo 2024: what happened
Sahara Expo 2024 brought 20,000 attendees and 250 exhibitors to the Egypt International Exhibition Center in New Cairo on 15–17 September.
- Dates
- 15–17 September 2024
- Where
- Egypt International Exhibition Center, New Cairo
- 🇪🇬 Egypt
- Attendees
- 20,000
- Exhibitors
- 250
What happened at Sahara Expo 2024
Informa Markets Egypt held Sahara Expo from 15 to 17 September 2024 at the Egypt International Exhibition Center in New Cairo. The organiser reported 20,000 attendees and 250 exhibitors for this edition. The three-day show covers Egypt's market for agricultural technology and farm inputs. Irrigation and horticulture featured strongly, along with the local support that any installed system depends on once the sale is made.
Because the exhibition spans so many product types, the clearest way through it in 2024 was function by function. Measurement, control, crop nutrition, irrigation and post-harvest handling each raise their own questions. A monitoring network that only reports readings is a different proposition from one that also operates equipment. Each brings its own needs for data and for deciding who acts on it. Power supply, behaviour when the connection drops and a local technician able to trace a fault mattered more than an attractive stand display.
Equipment makers and importers, farms, integrators, service companies and input distributors were the main audience. For Polish exporters, a partner's technical depth counted as much as its address book. The key facts were which customer segments it serves, whether its own staff install and commission systems and how it logs service calls. Meetings built around one application tended to end with a list of data for a quotation, which made competing offers genuinely comparable.
Sahara Expo gave foreign suppliers a window on Egyptian technology partnerships, particularly in irrigation and horticulture. A practical result was a partner map sorted by customer segment and service scope, with the missing evidence noted against each name. From there, a first project could take the form of a limited pilot: a set number of installations and an agreed way of reporting results. Reach claimed at a stand still needed backing with real installations and named references.
Highlights
- 20,000 attendees and 250 exhibitors, according to the organiser
- 15–17 September 2024 at the Egypt International Exhibition Center
- Irrigation, horticulture and after-sales support in focus