Sahara Expo 2023: 35th edition in New Cairo
Sahara Expo 2023, the 35th edition, ran on 10–12 September at the Egypt International Exhibition Center in New Cairo, with irrigation in focus.
10–12 September 2023, Egypt International Exhibition Center, New Cairo, Egypt
The 35th Sahara Expo took place on 10–12 September 2023 at the Egypt International Exhibition Center in New Cairo, with irrigation high on the agenda.
What happened at Sahara Expo 2023
Sahara Expo reached its 35th edition in 2023, running from 10 to 12 September at the Egypt International Exhibition Center in New Cairo. The three-day show was run by Informa Markets Egypt. With more than three decades of editions behind it, Sahara has a broad profile that spans crop production, farm technology and the infrastructure that agriculture in Egypt relies on.
Irrigation, infrastructure and technical support gave the 2023 show much of its practical focus. Exhibitors offered systems for measurement, control, crop nutrition and post-harvest handling. Telling these apart mattered, since sensors that merely record data are a very different purchase from a set-up that also starts pumps or valves. The electricity supply, what the system does when the network drops and whether a technician lives nearby all shaped how an offer would work in the field.
The audience mixed growers with machinery manufacturers, importing firms, system installers, service companies and input dealers. For a Polish exporter, the real test of an Egyptian partner was practical capacity rather than its address book. Did it install systems itself, which customer groups did it serve, and how did it log service calls? References carried most weight when they named the job done and the partner's part in it.
For foreign suppliers, the 2023 show was a practical way into farm-technology partnerships in Egypt. A sensible first project after the show was a small pilot: a handful of sites and a reporting format both sides accepted. A friendly meeting in New Cairo did not mean a partner could serve the whole country, so mapping each distributor's real service area came first.
Highlights
- 35th edition, 10–12 September 2023, Egypt International Exhibition Center
- Irrigation, measurement, control and post-harvest handling on show
- Organised by Informa Markets Egypt in New Cairo
Agricultural events 2023
