Fruit Attraction 2024 Madrid: 117,370 visitors
Fruit Attraction 2024 took place on 8–10 October at IFEMA MADRID, with 2,201 exhibitors and 117,370 professional visitors in fresh produce.
8–10 October 2024, IFEMA MADRID, Madrid, Spain
Fruit Attraction 2024 drew 117,370 professional visitors and 2,201 exhibitors to IFEMA MADRID on 8–10 October for three days of fresh produce trade.
Trade visitors: 117,370
Exhibitors: 2,201
What happened at Fruit Attraction 2024
IFEMA MADRID and FEPEX organised Fruit Attraction 2024 from 8 to 10 October in the Spanish capital. According to the organisers, the fair attracted 117,370 professional visitors and 2,201 exhibitors. Fresh fruit and vegetables shared the halls with distribution, logistics and supply-chain services, so growers met the companies that move and sell their crops. Coming in autumn, the fair works as a seasonal meeting point for the whole fresh produce market.
Trade in Madrid turned on detail. A buyer and a seller can describe quality in the same words and still expect different fruit. The stronger meetings in 2024 moved quickly to specifics: variety, size grade, pack type, volume per load and weeks of availability. Agreeing how a load would be accepted on arrival mattered just as much. Logistics, retail promotion calendars and the route for quality complaints all shaped whether a supplier could keep its delivery promise.
Producer groups, exporters, importers, retail buyers and cold-chain operators formed the heart of the audience. For Polish suppliers, the fair showed how expectations differ between markets and where seasonal gaps in supply open up. It paid to know each counterpart's position. Some trade on their own account, some act as intermediaries and some purchase for a retail chain. Sorting them correctly kept one demand from appearing as three separate leads.
With 2,201 exhibitors competing for attention, business cards were easy to collect and hard to convert. The more useful record from Madrid was a buyer table listing each contact's role, delivery window, specification and the date of the next call. Samples, transport plans and an agreed specification came next, and only then did a contact become a real sales opportunity. Many exporters also attend FRUIT LOGISTICA, yet Fruit Attraction rewards its own targets and product calendar.
Highlights
- 117,370 professional visitors and 2,201 exhibitors, per the organisers
- 8–10 October 2024 at IFEMA MADRID, organised with FEPEX
- Offers defined by variety, size grade, packaging and delivery week
Agricultural events 2024
