Fruit Attraction 2022: what happened

What happened at Fruit Attraction 2022

IFEMA MADRID organised the 14th Fruit Attraction together with FEPEX, holding it from 4 to 6 October 2022 at its Madrid fairground. Over three days the fair brought the fresh fruit and vegetable business into one place, from growers and exporters to importers, retailers and logistics firms. Andalusia took the role of invited region in 2022. Trade relationships, logistics and product requirements were the threads running through the edition.

Selling in Madrid meant arriving with an offer that was spelled out precisely. Exporters listed pack type, size grade, variety, quantity per load and the week the product would be ready. Two parties can use the same quality words and still picture different fruit. Good meetings therefore moved towards a written specification and a shared rule for accepting each delivery. Transport needs, promotion calendars and the procedure for quality complaints were settled alongside price.

Cold-chain operators, retail buyers, importers, exporters and producer groups made up the crowd. For a Polish supplier, the fair offered a chance to compare what buyers in different countries expect and to spot weeks when supply runs short. Knowing who stood across the table mattered: a buyer trading on its own account, an intermediary or a retail chain representative. Each needs a different pitch and reaches decisions in a different way.

Fruit Attraction works best with its own commercial goal and product calendar, separate from plans made for FRUIT LOGISTICA. Visitors who did well left with a buyer table listing delivery windows, quality expectations, possible volumes and a date for the next call. Samples, transport arrangements and an accepted specification came before any contact counted as a real sales opportunity.

Highlights

• 14th edition, 4–6 October 2022, at IFEMA MADRID
• Andalusia was the invited region
• Offers defined by pack type, grade, variety and ready week

Sources

• poscosecha.com
• fepex.es