Fruit Attraction 2023: 15th edition in Madrid
Fruit Attraction 2023 in Madrid, 3–5 October: the 15th edition drew 103,868 professional visitors and 2,000 exhibitors to IFEMA MADRID.
3–5 October 2023, IFEMA MADRID, Madrid, Spain
Fruit Attraction marked its 15th anniversary at IFEMA MADRID on 3–5 October 2023, with 103,868 professional visitors and 2,000 exhibitors.
Trade visitors: 103,868
Exhibitors: 2,000
What happened at Fruit Attraction 2023
The 15th edition of Fruit Attraction ran from 3 to 5 October 2023 at IFEMA MADRID. IFEMA MADRID and FEPEX organise the fair, which is devoted entirely to the fresh fruit and vegetable chain. According to IFEMA, the anniversary edition attracted 103,868 professional visitors and 2,000 exhibitors. For three days in early autumn, growers, packers, traders and retail buyers worked through a packed schedule of meetings in the Spanish capital.
Fruit Attraction is above all a selling fair. Exporters arrived with offers that had to be spelled out in detail, down to variety, calibre, packaging, volume and shipping weeks. Talks moved forward once both sides agreed what a consignment should look like on arrival and how it would be accepted. Transport, promotional timing and the handling of quality claims sat alongside price in those discussions, because each of them affects whether a delivery can really happen.
The aisles were full of growers' cooperatives, export and import houses, supermarket buyers and refrigerated logistics firms. For a Polish exporter, Madrid was a place to compare buyer expectations across markets and spot the weeks when supply runs short. The role of the person across the table mattered a great deal. A trader buying on their own account needs a different approach from an agent or a buyer for a retail chain, and mixing them up can inflate the apparent demand.
Exhibitors who treated Fruit Attraction as a market in its own right, with separate targets and a product calendar, got more from it than those who reused plans from other shows. The most useful record to bring home listed each buyer's delivery windows, quality expectations and next meeting date. Samples, freight terms and an agreed specification then decided which leads became sales. The 2023 attendance figures showed how large the market had become, but each exhibitor's return was decided in the weeks after Madrid.
Highlights
- 15th anniversary edition, 3–5 October 2023, IFEMA MADRID
- 103,868 professional visitors, according to IFEMA
- 2,000 exhibitors from the fresh fruit and vegetable chain
Agricultural events 2023
