Macfrut 2025 Rimini: dates, visitors and highlights
Macfrut 2025 in Rimini, 6–8 May, drew more than 61,000 participants and over 1,400 exhibitors across the fruit and vegetable chain.
6–8 May 2025, Rimini Expo Centre, Rimini, Italy
Macfrut 2025 gathered more than 61,000 participants and more than 1,400 exhibitors at the Rimini Expo Centre on 6–8 May.
Visitors: more than 61,000
Exhibitors: more than 1,400
What happened at Macfrut 2025
Macfrut 2025 was held on 6–8 May at the Rimini Expo Centre in Italy, organised by Cesena Fiera. It was the fair's 42nd edition. According to the organiser, it attracted more than 61,000 participants and more than 1,400 exhibitors. Macfrut covers the whole fruit and vegetable value chain, combining commercial relationships with production technology and the handling of harvested produce.
What sets Macfrut apart is the chance to follow a complete process: planting material and cultivation, then grading, packing and delivery. The most productive visits started from one crop and one problem, such as uneven quality, labour-intensive harvesting or losses during shipment preparation. Solutions at neighbouring stages could then be weighed together rather than machine by machine. A change of variety, harvesting method or packaging can shift requirements along the entire line. Seeing those links in one place was worth more than a pile of unrelated specifications.
The fair was relevant to fruit and vegetable growers, nurseries, technology suppliers, packhouses and export groups. Polish farms and technology firms got most from discussions organised by crop and process stage. Useful supplier information covered incoming-product requirements, throughput for a given grade, cleaning arrangements and rejection criteria. It also covered who takes responsibility when several machines are commissioned as one line. Claimed labour savings depend on assumptions and on the tasks that stay with the operator. Demonstrations were most telling when run on a representative batch rather than unusually uniform samples.
Macfrut is a strong starting point for a modernisation project built around a product and a process problem. Rather than a bag of brochures, a visitor could leave with a crop-flow map and two or three improvement options to test on their own produce. Service and parts support then decided which option was realistic. Compared with Fruit Attraction or FRUIT LOGISTICA, Macfrut leaned towards technology objectives, and those often lead to different partners than selling objectives do.
Highlights
- 42nd edition, 6–8 May 2025, Rimini Expo Centre, organised by Cesena Fiera
- More than 61,000 participants and more than 1,400 exhibitors
- Whole-chain view: planting material, cultivation, grading, packing, delivery
Agricultural events 2025
