Macfrut 2022 Rimini: cherries and supply-chain tech
Macfrut 2022, the 39th edition, ran 4–6 May at Rimini Expo Centre with cherries as featured fruit, linking fresh produce and supply-chain technology.
4–6 May 2022, Rimini Expo Centre, Rimini, Italy
Macfrut's 39th edition moved back to May, running 4–6 May 2022 at the Rimini Expo Centre with cherries as the featured fruit.
What happened at Macfrut 2022
The 39th Macfrut was organised by Cesena Fiera S.p.A. and ran from 4 to 6 May 2022 in Rimini. The fair returned to its May slot, and cherries were chosen as the featured fruit of the year. As usual, fresh produce stood alongside technologies serving every link of the chain, so buyers, growers and equipment suppliers shared the same halls for three days.
The fair rewards visitors who follow a whole process instead of hunting for a single buyer. Planting material and cultivation lead on to grading, packing and delivery. Starting from one crop and one bottleneck, such as uneven quality, labour-heavy harvesting or losses while shipments are prepared, made the visit far more productive. A new variety, harvesting method or pack format can change demands across the entire line.
Packhouses, nurseries, export groups, technology suppliers and growers formed the core audience. Polish farms and equipment businesses gained most when talks were structured around one crop and one step of the process. Good supplier conversations covered the raw product a line needs, the volume it handles at a stated grade, how it is cleaned and what it rejects. They also settled who commissions several machines as one working line, and which jobs stay with the operator when labour savings are promised.
A sound result from Rimini was a map of how the crop moves through farm and packhouse. It came with a few ways to improve that flow, not a stack of loose brochures. Each option still needed a trial on the farm's own produce, backed by service and parts support. Set beside Fruit Attraction and FRUIT LOGISTICA, Macfrut served technology goals more than selling goals. The two often lead to different partners.
Highlights
- 39th edition, 4–6 May 2022, Rimini Expo Centre
- Cherries chosen as the featured fruit
- Fresh produce shown together with technology for the whole supply chain
Agricultural events 2022
