FRUIT LOGISTICA 2025 Berlin: visitors and highlights
FRUIT LOGISTICA 2025 in Berlin drew 67,500 trade visitors and 23,500 exhibitor representatives from across the fresh fruit and vegetable trade.
5–7 February 2025, Messe Berlin, Berlin, Germany
FRUIT LOGISTICA 2025 filled Messe Berlin on 5–7 February, bringing 67,500 trade visitors and 23,500 exhibitor representatives into the global fresh-produce trade.
Trade visitors: 67,500
Exhibitor staff: 23,500
What happened at FRUIT LOGISTICA 2025
FRUIT LOGISTICA 2025 was held on 5–7 February at Messe Berlin, which organises the fair. According to the organiser, it drew 67,500 trade visitors and 23,500 exhibitor representatives. The event covers the international fresh fruit and vegetable supply chain. It is a trading fair more than a machinery or crop-production show, connecting producers with buyers, logistics, packaging and the services that bring produce to market. At this stage, the value of a crop depends partly on service quality and delivery organisation.
In 2025 the real business went well beyond the product on the stand. Fresh produce needs consistent quality, adequate shelf life, timely delivery and a close match with buyer requirements. Packaging and transport affect losses and how a product sells, so they are part of the commercial offer. For growers, a promising sales channel depends on suitable varieties, harvest timing and product preparation. A trading conversation in Berlin links back to agronomic choices made much earlier in the season.
The main audiences were growers and producer organisations, exporters, importers, wholesalers, retail buyers and suppliers of logistics and post-harvest technology. For Polish companies, the fair offers a close look at market segments and the expectations of overseas partners. A new contact is not yet a lasting trading relationship. Real potential depends on volume, seasonality, quality and the ability to meet agreed terms. The number of stand conversations says little about whether a producer can serve a particular customer.
FRUIT LOGISTICA explains the market-facing side of horticulture. Trade, logistics and produce-preparation technology each had their own place at the 2025 fair. Compared with GreenTech Amsterdam, the emphasis is different: Berlin follows the route from product to buyer, while Amsterdam concentrates on how that product is grown. The two events complement each other but answer different business questions. For a grower, Berlin is where questions about buyers, volumes and delivery get answered.
Highlights
- 67,500 trade visitors and 23,500 exhibitor representatives
- Producers, buyers, logistics and packaging in one place
- Shelf life, delivery timing and quality specifications at the centre of talks
Agricultural events 2025
