FRUIT LOGISTICA 2023 in Berlin: figures and themes
FRUIT LOGISTICA 2023 in Berlin, 8–10 February: 63,470 trade visitors and 2,610 exhibitors from the international fresh fruit and vegetable trade.
8–10 February 2023, Messe Berlin, Berlin, Germany
FRUIT LOGISTICA 2023 met at Messe Berlin on 8–10 February, where 2,610 exhibitors received 63,470 trade visitors from the fresh fruit and vegetable business.
Trade visitors: 63,470
Exhibitors: 2,610
What happened at FRUIT LOGISTICA 2023
Messe Berlin staged FRUIT LOGISTICA on 8–10 February 2023 on its own exhibition grounds. The organiser’s closing report put attendance at 63,470 trade visitors, with 2,610 exhibitors taking part. The fair links the whole fresh-produce chain, from growers through logistics to the buyers at the end of it. It is a trading event first, and most of the questions asked in Berlin concern markets rather than machinery.
In 2023 the conversations in Berlin kept circling back to delivery rather than display. A crate of fruit is only worth as much as its condition on arrival, which puts shelf life, packaging and transport at the heart of any deal. Retail buyers set specifications that a supplier must meet week after week. That reaches right back to the farm. The varieties planted and the date of harvest shape what a grower can promise in February.
Growers and producer organisations came to meet exporters, importers, wholesalers and retail buyers. Suppliers of logistics and post-harvest technology filled out the picture. For Polish exporters, the fair offered a close view of market segments and of what foreign partners expect. A friendly first meeting is still some distance from a lasting trade relationship. Volumes, seasonality, quality and the ability to keep to agreed terms decide whether it gets there.
FRUIT LOGISTICA 2023 showed how much of horticulture is decided at the point of sale. Trade, logistics and the technology used to prepare produce each held a distinct place in the halls. Producers gained the most when they treated the fair as a test of their export offer. Could they state their volumes, the weeks they can supply, the quality they guarantee and how the goods will travel?
Highlights
- 63,470 trade visitors and 2,610 exhibitors in Berlin
- Condition on arrival as important as appearance on the stand
- Export offers tested on volume, season and quality
Agricultural events 2023
