AGRITECHNICA 2025: dates, visitors and highlights
AGRITECHNICA 2025 in Hanover, 9–15 November: 2,819 exhibitors from 49 countries, about 477,000 visitors and a focus on connected machinery systems.
9–15 November 2025, Hannover Messe, Hanover, Germany
AGRITECHNICA 2025 filled the Hanover exhibition grounds on 9–15 November, with 2,819 exhibitors from 49 countries and about 477,000 visitors.
Visitors: about 477,000
Exhibitors: 2,819
What happened at AGRITECHNICA 2025
AGRITECHNICA, the machinery fair organised by DLG, took place on 9–15 November 2025 at the Hanover exhibition grounds in Germany. It brought together machinery manufacturers, component suppliers, digital technology businesses and professional users of farm equipment. According to the organiser, the 2025 edition drew 2,819 exhibitors from 49 countries and about 477,000 visitors. That scale made Hanover a major reference point for the international machinery industry. Few other events bring so much of the sector together.
The real story in 2025 was complete working systems rather than single machines. A tractor, an implement, a terminal and farm software operate as one connected process. A launch makes sense only when it works with the rest of the chain. Visitors looked closely at guidance accuracy, application management, downtime and technical support. On a farm, a new feature counts when it helps finish a job within the weather window and the operator can rely on it.
The show mattered most to commercial farms, contractors, importers, dealers and component manufacturers. Farmers came to match capacity to their acreage and seasonal workload. Distributors focused on dependable parts, training and clearly defined service responsibilities. Hanover's international reach made it easy to compare different approaches to mechanisation side by side. Yet a machine built for very large holdings can be a poor fit for small or irregular fields. Working width, transport requirements and local workshop skills mattered as much as headline power or automation.
AGRITECHNICA works best as a broad technology benchmark, not a ready-made shopping list. An announcement at the stand is one thing; commercial availability, supporting documentation and measured performance on the farm come later. A stand demonstration is not an independent productivity trial or proof of payback either. Visitors who arrived with a defined operational problem, such as operator availability, timeliness, input use or maintenance cost, could leave with a focused list of solutions. That filter turned a very large exhibition into practical input for farm decisions.
Highlights
- 2,819 exhibitors from 49 countries and about 477,000 visitors
- Focus on connected tractor, implement, terminal and software systems
- Guidance accuracy, downtime and technical support high on visitors' lists
Agricultural events 2025
