AGRITECHNICA 2023: Hanover dates, figures and themes
AGRITECHNICA 2023 in Hanover, 12–18 November: more than 470,000 visitors, 2,812 exhibitors and the Green Productivity theme.
12–18 November 2023, Hannover Messe, Hanover, Germany
AGRITECHNICA 2023 filled Hanover on 12–18 November under the motto Green Productivity, drawing more than 470,000 visitors and 2,812 exhibitors.
Visitors: more than 470,000
Exhibitors: 2,812
What happened at AGRITECHNICA 2023
DLG Service GmbH staged the 2023 edition of AGRITECHNICA at the Hannover Messe grounds in Hanover, Germany, from 12 to 18 November. Its motto, Green Productivity, framed a week devoted to agricultural mechanisation in all its forms. The organiser's closing release counted more than 470,000 visitors and 2,812 exhibitors. Those totals describe the exhibition as a whole, spanning tractors, implements, components and digital farm tools, rather than interest in any single machine.
Behind the motto, the practical question in the halls was integration. Buyers wanted to know whether a terminal would run an implement from another brand, how guidance accuracy held up, and what happened to the data afterwards. Application management, downtime and the depth of technical support were discussed as seriously as engine output. A new function earns its keep only when it gets a job done inside the weather window. The person in the cab also has to rely on it.
Commercial farms and contractors made up a large share of the audience, alongside importers, dealers and component manufacturers. Growers came to size machinery to their hectares and seasonal peaks. Dealers looked for steady parts supply, operator training and service roles spelled out in writing. Because Hanover gathers suppliers from many countries, very different ideas of mechanisation stood a few halls apart. Equipment built for vast holdings can be awkward on small or irregular plots, where working width, road transport and local workshop skills decide the matter.
The week was best used as a wide technology benchmark. Many products presented in Hanover were announcements, and commercial availability, documentation and results on real farms would follow on their own timetable. A demonstration on a stand also differs from an independent field trial. Some visitors came with one concrete problem: too few operators, late field work, high input use or rising maintenance bills. They could leave with a short list of answers worth pursuing at home.
Highlights
- More than 470,000 visitors and 2,812 exhibitors over 12–18 November
- Green Productivity as the motto of the 2023 edition
- Cross-brand compatibility of terminals, implements and farm software
Agricultural events 2023
