AGRA 2025 Gornja Radgona: dates and highlights
AGRA 2025, the 63rd agriculture and food fair in Gornja Radgona, Slovenia, ran on 23–28 August with Serbia as partner country.
23–28 August 2025, Pomurski sejem, Gornja Radgona, Slovenia
AGRA 2025, the 63rd International Fair of Agriculture and Food, ran on 23–28 August in Gornja Radgona, Slovenia, with Serbia as partner country.
What happened at AGRA Gornja Radgona 2025
AGRA 2025, the 63rd International Fair of Agriculture and Food, took place on 23–28 August in Gornja Radgona, Slovenia. Pomurski sejem organised and hosted the six-day fair at its own exhibition grounds. Serbia was the partner country of the 2025 edition and presented a national stand. Exhibitor Largo was among the companies that spent all six days on that stand.
AGRA brings together agriculture, food and regional business relationships, so conversations at the fair rarely share one business model. Selling farm equipment, distributing a food product and building institutional cooperation each follow different logic. Visitors with clear goals worked along two lines: the technology offer and the route a product takes to its customer. That kept consumer interest separate from business purchasing. At a mixed-format event, a busy stand can reflect several kinds of audience at once rather than a single sales pipeline.
The fair was relevant to equipment manufacturers, farm suppliers, regional food brands, importers and export-support organisations. For a Polish business, a narrow starting segment made sense, along with a clear view of whether a partner works only locally or also serves neighbouring markets. Customer examples and operating capacity said more than general claims of regional reach. Food suppliers needed to know the sales channel, pack format and delivery frequency. Machinery suppliers looked at support coverage and spare-parts availability, which called for a different follow-up plan.
AGRA Gornja Radgona is a good starting point for mapping partners in south-eastern Europe. A practical result of a visit was two short contact lists, one for technology and one for food, each showing the company's role and evidence of its capabilities. Small teams did better by exploring one segment thoroughly than by trying to cover the whole agrifood sector. The fair's scale opened doors, but each counterparty still had to fit the supplier's product and delivery capacity.
Highlights
- 63rd International Fair of Agriculture and Food, 23–28 August 2025
- Serbia was partner country with a national stand
- Agriculture, food and regional business under one roof in Gornja Radgona
Agricultural events 2025
