AGRA Gornja Radgona 2023: what happened

What happened at AGRA Gornja Radgona 2023

Pomurski sejem d.o.o. staged the 61st AGRA from 26 to 31 August 2023 on its exhibition grounds in Gornja Radgona, Slovenia. With six days and a broad agriculture-and-food profile, it is a fair for trade and public alike. Farm machinery, inputs and services shared the site with food producers, promotional stands and activities for the wider public.

That mixed format shaped how the fair was best used. Selling a tractor, finding a distributor for a regional food product and building ties with institutions follow different rules. Visitors with a business goal did well to keep two threads apart: the technology on offer and how a product reaches whoever finally buys it. Footfall at a stand could come from the general public as much as from trade buyers.

Machinery makers, input suppliers, local food labels, importers and bodies that help firms export all had reasons to attend. A Polish company could start with a single segment and find out whether a Slovenian partner sells only at home or also reaches neighbouring markets. A food producer had to learn which shops or wholesalers a partner used, what pack sizes sold and how often deliveries were expected. Machinery firms cared more about who repairs machines locally and how quickly parts arrive.

AGRA 2023 offered a compact way to meet companies from Slovenia and the markets around it. A small export team gained little by spreading itself across every sector at the fair. It got more from two short, separate lists: one for technology contacts and one for food. Every name on them needed evidence of what that company could actually deliver, whatever the size of the fair around it.

Highlights

• 61st edition, six days from 26 to 31 August 2023
• Held at the Pomurski sejem grounds in Gornja Radgona, Slovenia
• Farm technology, food products and regional trade at one fair

Sources

• kgzs.si
• agroklub.rs