World Ag Expo 2024 Tulare: attendance and themes
World Ag Expo 2024 in Tulare, California, 13–15 February: more than 100,000 attendees, 1,258 exhibitors and a focus on irrigation, dairy and autonomy.
13–15 February 2024, International Agri-Center, Tulare, California, United States
World Ag Expo 2024 ran on 13–15 February in Tulare, California, drawing more than 100,000 attendees and 1,258 exhibitors to the International Agri-Center.
Attendees: more than 100,000
Exhibitors: 1,258
What happened at World Ag Expo 2024
The International Agri-Center in Tulare, California, hosted World Ag Expo on 13–15 February 2024. According to the host's closing report, the show attracted more than 100,000 attendees and 1,258 exhibitors over its three days. Irrigation, dairy, livestock and autonomous technology were prominent in the programme. The open-air site offered a practical cross-section of the equipment and services used on farms across the western United States.
Unlike shows built around big grain machinery, Tulare puts supporting equipment and farm infrastructure on an equal footing. In orchards and dairies, the pressing constraint is often a pump, a filter, a sensor or an animal-handling system rather than a tractor. The 2024 programme reflected that, with irrigation and dairy technology appearing alongside autonomous machines. Visitors could study several links of their production chain on a single walk round the grounds.
Growers, farm managers, contractors and dealers serving specialist crops and livestock were the main audience. Foreign suppliers used the show to learn what American customers expect in reliability, servicing and integration between machines. Those expectations come from a particular mix of farm size, infrastructure and labour supply. Equipment that works well in California may need a different specification or support model in Europe, and exporters who planned for that adaptation were better placed than those hoping to sell one version everywhere.
What visitors took from Tulare in 2024 depended on how they sorted what they saw. Water, energy and labour savings quoted on a stand only mean something against a clear baseline and stated operating conditions. A more productive exercise was to note what each solution would demand on the farm: staff training, a change in daily routines or new infrastructure. Grouping products that way turned a very large show into a practical plan for a specific type of farm.
Highlights
- More than 100,000 attendees and 1,258 exhibitors in Tulare
- Irrigation, dairy, livestock and autonomous technology in the programme
- Farm infrastructure shown alongside machinery for specialist crops
Agricultural events 2024
