Salon International de l’Agriculture 2024: what happened
The Salon International de l’Agriculture filled Paris Expo Porte de Versailles for nine days, 24 February to 3 March 2024, bringing farming and food to a broad public.
- Dates
- 24 February – 3 March 2024
- Where
- Paris Expo Porte de Versailles, Paris
- 🇫🇷 France
What happened at Salon International de l’Agriculture 2024
Paris Expo Porte de Versailles hosted the Salon International de l’Agriculture from 24 February to 3 March 2024. Because 2024 was a leap year, the run stretched across nine days. CENECA and Comexposium organised the show, which mixes a public day out with professional business. Farmers, food producers and city visitors shared the same halls.
The 2024 show was about how agriculture explains itself to society. Each group arrived with its own goal. Farmers looked for contacts, industry bodies set out the sector's position, and food brands worked on recognition. Families wanted something they could understand and enjoy. With all these aims in one venue, crowd size told exhibitors little about how many genuine buyers stopped at their stand.
Regional producers, breeders, farm organisations and public institutions all had reasons to be there. For a food business, Paris was a place to practise telling the story of origin, farm work and quality. Talking to a family and briefing a distributor are separate jobs. The stronger stands planned for each one rather than blending them into a single message.
What Paris offered in 2024 was a lesson in communication. A product claim needs evidence behind it, and visitors respond when they can see how food is actually produced and who does what along the chain. The show does not compete with specialist machinery fairs. Its value lies in visibility, relationships and public understanding of farming.
Highlights
- Nine-day run from 24 February to 3 March 2024, thanks to the leap year
- Organised by CENECA and Comexposium
- Farming, food and regions presented to both public and trade visitors