LAMMA 2023: what happened
LAMMA 2023 opened the farming show year on 10–11 January at NEC Birmingham, putting British machinery and dealer support under one roof.
- Dates
- 10–11 January 2023
- Where
- NEC Birmingham, Birmingham
- 🇬🇧 United Kingdom
What happened at LAMMA 2023
Agriconnect staged the 2023 edition of LAMMA over two days, 10 and 11 January, at the NEC in Birmingham. Coming so early in January, it was one of the first agricultural events of 2023. The show brought tractors, implements and farm equipment indoors during the quiet weeks of winter. Farmers, contractors and dealers had time to talk business well before the spring workload began.
The halls reflected the British machinery market as it actually works: equipment sold through dealers, with service close at hand. Mowers and other grassland kit, tillage implements and handling equipment for the farmyard filled the stands. One recurring lesson was that a machine's badge tells only part of the story. Its standard specification, the parts on the dealer's shelf and the finance on offer can change from one territory to the next.
Machinery makers and importers, the dealers who sell for them and the contractors that many British farms depend on were the core of the 2023 audience. For a foreign manufacturer, it was a direct way to meet the people who would sell, set up and repair its machines. Questions about technician training and parts stocking said more about a potential partner than the size of its stand.
The practical result was a clearer picture of who could carry a machine in the UK and on what terms. A Polish exporter could leave Birmingham with a list of dealers, their territories and their service strength, plus a few farm demonstrations to arrange. Interest shown at a January stand still had to turn into orders later in the season.
Highlights
- Two-day indoor show on 10–11 January 2023 at NEC Birmingham
- One of the earliest agricultural events of the 2023 calendar
- Grassland, cultivation and handling machinery sold through UK dealers