IPM Summer Edition 2022: what happened
With the winter IPM cancelled, Messe Essen held an IPM Summer Edition on 13–14 June 2022, welcoming 1,800 trade visitors and 232 exhibitors.
- Dates
- 13–14 June 2022
- Where
- Messe Essen, Essen
- 🇩🇪 Germany
- Trade visitors
- 1,800
- Exhibitors
- 232
What happened at IPM Summer Edition 2022
The horticultural trade met in Essen in summer 2022 rather than in winter. After the usual winter IPM format was cancelled, Messe Essen GmbH organised a separate IPM Summer Edition at Messe Essen on 13 and 14 June. The final report recorded 1,800 trade visitors and 232 exhibitors. It was a compact two-day meeting, distinct from the regular January IPM ESSEN, and its scale reflected that. Interest centred on ornamental plants and the trade around them rather than on broad agriculture.
Peat reduction, packaging and plant marketing led the agenda. Those topics link the plant itself with the way it is grown, packed and sold. For ornamentals, commercial quality rests on variety, batch uniformity, plant health, shaping and resilience in transport. Visitors had to tell apart three kinds of novelty: a new variety, a new growing method and equipment that changes how the work is organised. Each kind of novelty calls for a different test and different skills from the grower.
Flower and pot-plant growers, nurseries, importers of plant material, substrate and installation suppliers and horticultural trade businesses formed the audience. International partners could study product preferences and ways of working together. An attractive plant on a stand says little on its own. Reliable supply, sound production and quality that survives the journey to the customer matter just as much. Those questions tie a stand display to the everyday business of growing and selling plants.
The Essen summer meeting showed that ornamental horticulture deserves its own place beside machinery and field-crop shows. Its small scale suited focused conversations rather than headline attendance. Visitors could leave with a clearer batch specification and a way of judging plant quality after transport, the points that decide whether a fine display becomes a lasting business relationship.
Highlights
- Summer format after the winter IPM was cancelled
- 1,800 trade visitors and 232 exhibitors over two days
- Peat reduction, packaging and plant marketing on the agenda