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General agriculture · Trade and public show

International Green Week 2027

15–24 January 2027 · Messe Berlin, Berlin, 🇩🇪 Germany

Food, agriculture and horticulture: Grüne Woche, the 91st edition, at Messe Berlin.

Organiser’s website ↗

Dates
15–24 January 2027
Friday to Sunday
Duration
10 days
Where
Berlin
🇩🇪 Germany, Europe
Sector
General agriculture
Trade and public show

About International Green Week

Internationale Grüne Woche (IGW) is the international exhibition for food, agriculture and horticulture organised by Messe Berlin. The 91st edition runs for ten days on the Messe Berlin fairgrounds and is open to trade visitors and the public; regional and national pavilions present food and farm products from Germany and abroad.

Who it is for

Food producers and processors, regional and national food promotion bodies, farmers’ organisations, retailers, policy makers and consumers.

Why it is worth the trip

One of the largest shows where food producers meet consumers and buyers directly. Useful for testing how a product is received, for presenting a region and for meeting the farm and food policy community that gathers in Berlin in January.

Open daily 10:00–18:00, on Friday 22 January until 20:00, according to the organiser.

Make the most of it

If you are visiting

Use the country and regional pavilions to compare products and packaging across markets. Plan the trade days and the halls you need, as the show is large.

Before you go: Decide whether you come for the public days or for trade contacts, and check which halls and country pavilions match your products. Book accommodation early; Berlin is busy during the show.

If you are exhibiting

Prepare samples and tasting logistics for a large public audience, and set aside time and material for trade buyers and partners.

A good result: Feedback on products from consumers and buyers, and contacts with importers, retailers and regional partners.

Questions to ask at the show

Who to meet: Food producers, regional and national pavilions, retail buyers and farm organisations.

  1. Which markets does your product sell in and through which distributors?
  2. What volumes and delivery schedules can you offer an importer?
  3. Which certifications and labels does the product carry?

Previous editions

  • International Green Week 2026 · 16–25 January 2026 · ≈ 350,000 visitors
    The 90th International Green Week marked the fair’s 100th anniversary in Berlin on 16–25 January 2026 and drew about 350,000 visitors, some 40,000 more than a year earlier.

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