Indo Agrotech 2023 Surabaya: themes and format
Indo Agrotech 2023 ran on 26–28 July at Grand City Convex, Surabaya, Indonesia, as part of a combined programme with Indo Livestock.
26–28 July 2023, Grand City Convex, Surabaya, Indonesia
Indo Agrotech 2023 ran on 26–28 July at Grand City Convex in Surabaya, held jointly with Indo Livestock as one combined programme.
What happened at Indo Agrotech 2023
PT Napindo Media Ashatama organised Indo Agrotech at Grand City Convex in Surabaya from 26 to 28 July 2023. The three-day trade exhibition shared a combined programme with Indo Livestock. Its role was to bring farm technology into an event otherwise built around animal production, so crop and livestock interests met in the same venue.
Because of that mix, the person at a stand could come from almost any link in the value chain: a livestock integrator, a feed manufacturer or an equipment supplier. Overall footfall at Grand City Convex said little about how many visitors came specifically for agricultural technology. Exhibitors learned more by noting each contact's role than by counting badges.
Importers, integrators, feed producers and equipment suppliers made up the core audience. Practical topics ran through most meetings: who trains the operators, where spare parts are held, which language the manuals use and who is responsible for installation. Customer locations and distribution structures differ across Indonesia, so a single relationship seldom covers the whole market.
Indo Agrotech serves a different mix of audiences and subjects from VIV Asia or HortEx Vietnam. The useful result of the Surabaya edition was a segment and partner map linking each contact to a brand and business function. It also showed who would handle deployment, since a product that works in Europe may need a new support and delivery model here.
Highlights
- 26–28 July 2023 at Grand City Convex, Surabaya
- Combined programme with Indo Livestock
- Farm technology for integrated production chains
Agricultural events 2023
