Fieragricola 2024 Verona: exhibitors and key themes
Fieragricola 2024 in Verona drew about 100,000 visitors and 820 companies from 20 countries to Veronafiere, 31 January to 3 February.
31 January – 3 February 2024, Veronafiere, Verona, Italy
Fieragricola's 116th edition ran from 31 January to 3 February 2024 at Veronafiere, bringing machinery, livestock and farm technology together in Verona.
Visitors: about 100,000
Exhibiting companies: 820
What happened at Fieragricola 2024
Veronafiere hosted the 116th Fieragricola from 31 January to 3 February 2024. According to the organiser, also Veronafiere, the show brought together 820 exhibiting companies from 20 countries and about 100,000 visitors. As one of Italy's longest-running farm exhibitions, it spanned machinery, livestock and wider farm technologies under one roof. That breadth set it apart from single-sector fairs and drew a mixed crowd of growers, breeders and equipment buyers.
The 2024 show treated the farm as a connected system. Specialist crops, water and energy sat alongside tractors and livestock equipment. For orchard and vineyard growers, machine width, turning radius and movement between rows were practical talking points. On mixed farms, a new purchase affects energy demand, operator time and how buildings are used. Fitting new kit to existing installations mattered as much as any headline gain in performance.
The fair was most relevant to mixed farms, orchard and vineyard businesses and the integrators who link their equipment together. Each group arrived with a different question. Growers wanted machines that suit narrow rows, their own fields and their own weather. Integrators looked for partners who could commission installations, train operators and answer service calls in peak season. A setup built for an intensive orchard can look quite different on a smaller holding with a lighter seasonal workload.
Fieragricola worked well as a complement to specialist machinery and livestock shows, because it put several systems side by side. Visitors could see where one supplier's responsibility ended and another's began. The most useful result was a clear picture of who delivers, connects and maintains each part of an installation. Some combinations still called for a trial on the farm itself before a purchase made sense. Distribution reach was also not the same as local service capacity.
Highlights
- 116th edition at Veronafiere, 31 January to 3 February 2024
- 820 exhibiting companies from 20 countries and about 100,000 visitors
- Machinery, livestock, specialist crops, water and energy in one show
Agricultural events 2024
