AGRITECHNICA ASIA 2024 Bangkok: visitors and themes
AGRITECHNICA ASIA 2024 ran on 22–24 May at BITEC in Bangkok with HORTI ASIA. Together the two shows drew 12,129 trade visitors.
22–24 May 2024, BITEC, Bangkok, Thailand
AGRITECHNICA ASIA 2024 ran on 22–24 May at BITEC in Bangkok alongside HORTI ASIA, with 12,129 trade visitors across the two shows.
Trade visitors: 12,129
What happened at AGRITECHNICA ASIA 2024
DLG and VNU Asia Pacific organised AGRITECHNICA ASIA on 22–24 May 2024 at BITEC in Bangkok, Thailand. The show ran alongside HORTI ASIA, and VNU Asia Pacific reported 12,129 trade visitors across the two events combined. AGRITECHNICA ASIA focuses on crop-production technology and smart farming for Asian markets. It is a separate event from the European AGRITECHNICA, with its own regional audience.
Matching machines to the region's varied farms and contracting businesses was the core theme. Engine power and working width say little on their own when crops, soils and the supply of skilled operators differ so widely. Many jobs must also be finished inside a short weather window. Digital tools added another layer: data quality, connectivity in the field and the support a user can actually reach. The halls were a place to find suppliers, but judging them required a specific operation in a specific location.
Machinery manufacturers, importers, dealers, contractors and farms made up the main audience, together with organisations backing technology uptake. Meeting a partner in Bangkok did not mean their business was limited to Thailand, so the first question was which countries and customer types they cover. Contractors looked at seasonal use, travel between clients and how easily staff could learn a machine. Clear owners for demonstrations, spare parts, training and product adaptation separated real buying intent from polite interest.
The 2024 edition offered a view of how mechanisation reaches farms in the region and how digital tools are being taken up. A good result was a shortlist of applications linked to user needs and a demonstration plan, rather than a ranking of stands by crowd size. HORTI ASIA widened the horticultural side of the week, though not every contact there suited a field-machinery maker. Where conditions differed from a supplier's home market, a local pilot was the sensible next step.
Highlights
- 22–24 May 2024 at BITEC, Bangkok, organised by DLG and VNU Asia Pacific
- 12,129 trade visitors across AGRITECHNICA ASIA and HORTI ASIA combined
- Crop-production technology and smart farming for Asian farms
Agricultural events 2024
