Kubota: tractors, farm machinery and rice farming
Kubota's tractors, combines, rice transplanters and smart farming technology, and how its revenue splits between farm equipment and other businesses.
Kubota is a Japanese industrial group with a major role in agricultural machinery, rice mechanisation and farm equipment.
Japan · Listed company Kubota Corporation
Kubota Corporation is a listed Japanese group that manufactures tractors, combines, rice transplanters and agricultural implements. Its machinery serves a wide range of farm sizes and production systems, from rice cultivation to field crops and horticulture. The group also develops smart farming solutions that use robotics and information technology. Beyond agriculture, Kubota works in engines, construction equipment and water infrastructure, so its overall scale is much wider than its tractor business alone.
Kubota supplies equipment for many types and scales of production, from tractors to combines and rice transplanters. Much of its significance comes from experience in farming systems that differ from large grain operations, especially rice. Engines, utility vehicles, construction equipment and water solutions broaden the group's business, and they sit alongside its agricultural portfolio within one company. The global range includes models that are not sold in every market.
Size of the business
Kubota reported revenue of JPY 3,018.9 billion in 2025. Its Farm Equipment and Engines category, which includes engines as well as agricultural machinery, generated JPY 2,003.3 billion.
Does Kubota only manufacture small tractors?
No. Its offering covers different tractor classes and other agricultural equipment, including machinery for rice production.
Does Farm Equipment and Engines sales measure agriculture alone?
Not entirely. The category also includes engines, so it is broader than agricultural machinery sales.
The world’s largest agricultural companies
