MeFiT — Mercato dei Fiori della Toscana: physical wholesale market in Pescia
Covered loading and unloading area: 3,750 m² | undated. Pescia, Italy. 1 price page with format, update frequency and access.
AGR-419 · Physical wholesale market · Pescia, Italy · EUR
Covered loading and unloading area: 3,750 m² | undated. Operator facility description.
MeFiT, the Mercato dei Fiori della Toscana, is a wholesale flower market in Pescia. It brings together growers, merchants and businesses supplying the floristry trade through sales of cut flowers, foliage and decorative leaves. Its commercial scope extends beyond roses: published bulletins include chrysanthemums, carnations, lilies, gerberas and materials for arrangements. This directory classifies it as a physical wholesale market, rather than a financial derivatives exchange or a retail shop selling finished bouquets.
The operator describes a 10,300 m² trading hall and 3,750 m² of covered loading and unloading space. These are infrastructure figures from an undated website description, not sales values for 2026. They provide context for the scale of delivery operations but do not establish currently vacant space or spare handling capacity. A business planning regular procurement should also confirm supplier working hours and how efficiently the required assortment can be assembled and collected.
The market states that access and services are intended for professional operators with a VAT number. It describes annual registration and an access pass, with company, identity and vehicle documentation. Buyers should confirm the current application and their participation category. An enquiry is more useful when it identifies species, variety, colour, stem length, grade and the number of stems per bunch. These details have a greater effect on price comparability than the general name of the flower alone.
A grower or wholesaler planning to sell should agree display arrangements, delivery access, supporting services and current charges. Consistent lot labelling and agreement between declared stem length, quantity and the actual contents of the package are commercially important. Include transport damage, the interval between cutting and collection, and species-specific chilling needs in the cost calculation. For foliage traded by weight, establish net mass and the condition of the material; for flowers sold by count, confirm the actual number of marketable stems.
Public weekly bulletins provide price ranges for specified products. The bulletin examined covers 12–17 October 2026 and distinguishes units including stems, kilograms and boxes, while bunch size appears in a separate column. Treating every number as the price of one flower would therefore create misleading comparisons. The publication is useful for orientation and historical monitoring, while availability and transaction terms must be agreed with the seller. A reusable price archive should preserve the complete product description, unit and observation week, allowing future additions without mixing unlike grades or package formats.
What is priced: Cut flowers and ornamentals
Where to find the prices
Products and quotations
Cut flowers; roses; chrysanthemums; carnations; lilies; gerberas; cut foliage and decorative leaves
Key figures
- Trading hall area: 10,300 m² (undated). undated. Operator facility description; not annual throughput.
Sources
- MeFiT: facilities and contact
- Registration and tariffs
- Weekly price archive
- Bulletin, 12–17 October 2026
All agricultural exchanges, markets and price sources
