BATA AGRO 2023: what happened
BATA AGRO took over the airfield at Stara Zagora for five days, 15–19 May 2023, bringing machinery makers, importers and dealers together outdoors.
- Dates
- 15–19 May 2023
- Where
- Stara Zagora Airport, Stara Zagora
- 🇧🇬 Bulgaria
What happened at BATA AGRO 2023
The 2023 BATA AGRO ran from 15 to 19 May at Stara Zagora Airport, where the organiser, BATA AGRO, turns the airfield into an open-air exhibition ground. Machinery took centre stage over the five days, backed by field demonstrations and test drives. Madara Agro was among the companies that took part in this edition.
The real conversation at Stara Zagora was often about what stands behind a machine. Visitors wanted to know which importer represented a brand, who held the parts and which workshop would carry out repairs. Training and delivery inside a tight seasonal window could count as much as price. Test drives explained handling and controls, though a run on one site said little about every soil type.
Manufacturers, importers, dealers and farms formed the audience. Foreign makers came to draw up distributor shortlists, asking which brands and areas a candidate covered and whether its technicians could commission an unfamiliar product. Farm buyers had other priorities: fit with the tractors they already own, transport and their work calendar. Offers from different countries were easy to misread unless each covered the same kit, warranty and delivery.
Big western European fairs show brands; Stara Zagora showed how those brands actually reach Bulgarian farms. Exhibitors could leave with a table of dealer candidates scored on territory, service skills and sales reach. Several conversations, rather than one upbeat report, gave the best sense of whether a distribution partnership could carry a new product.
Highlights
- Five days, 15–19 May 2023, at Stara Zagora Airport
- Open-air machinery displays with demonstrations and test drives
- Madara Agro among the participating companies