Consumer Trends in Meat Consumption and Impact on Feed Markets
Asha Jassel
13-02-2024
Estimated reading time: 3 minutes
Contents:
  1. Impact on Feed Markets
  2. Future Implications

Consumer Trends in Meat Consumption

Over the past few years, there has been a significant shift in consumer trends in meat consumption. This shift is driven by a variety of factors, including health concerns, environmental considerations, and ethical issues related to animal welfare. As a result, consumers are increasingly seeking out alternatives to traditional meat products, which is having a profound impact on the global feed markets.

One of the most notable trends is the rise in demand for plant-based proteins. According to a report by the Good Food Institute, sales of plant-based foods that directly replace animal products have grown 29% in the past two years to $5 billion. This trend is driven by consumers who are reducing their meat intake for health reasons, as well as those who are concerned about the environmental impact of animal agriculture.

Another significant trend is the growing interest in cultured meat, also known as lab-grown meat. This is meat produced by in vitro cultivation of animal cells, instead of from slaughtered animals. While still in its early stages, this technology has the potential to revolutionize the meat industry by providing a more sustainable and ethical alternative to traditional meat production.

Impact on Feed Markets

The shift in consumer trends in meat consumption is having a significant impact on the global feed markets. As demand for traditional meat products decreases, so does the demand for animal feed. This is particularly true for soy and corn, which are the primary ingredients in most animal feeds.

According to a report by the United Nations Food and Agriculture Organization, global demand for soybeans, which are primarily used as a source of protein in animal feed, is expected to slow in the coming years due to the decrease in demand for meat. Similarly, the demand for corn, which is used as a source of energy in animal feed, is also expected to decrease.

On the other hand, the rise in demand for plant-based proteins is driving an increase in demand for certain types of crops. For example, peas, lentils, and other legumes are increasingly being used as a source of protein in plant-based meat alternatives. This is creating new opportunities for farmers who grow these crops.

Future Implications

The shift in consumer trends in meat consumption and its impact on the feed markets has important implications for the future of agriculture. As demand for traditional animal feed decreases, farmers and agribusinesses will need to adapt to these changes. This could involve diversifying their crop production, investing in new technologies, or finding new markets for their products.

At the same time, the rise in demand for plant-based proteins and cultured meat presents new opportunities for innovation in the agriculture sector. For example, there is a growing need for research and development in plant breeding to improve the protein content and other nutritional qualities of crops used in plant-based meat alternatives. Similarly, there is a need for investment in cultured meat technology to bring it to scale.

In conclusion, the shift in consumer trends in meat consumption is not only changing the way we eat, but also the way we farm. As we move towards a more sustainable and ethical food system, it is crucial that we continue to innovate and adapt to these changes.