Veronamercato: physical wholesale market in Verona
Veronamercato is a wholesale centre in Verona combining fresh-product trading with warehousing and logistics infrastructure. Verona, Italy.
AGR-083 · Physical wholesale market · Verona, Italy · EUR
Veronamercato is a wholesale centre in Verona combining fresh-product trading with warehousing and logistics infrastructure. Its sector profile includes fruit and vegetables, fish and flowers. The centre's relevance lies in the concentration of suppliers and facilities in northern Italy, but logistics movements should not automatically be treated as goods sold through trading stands.
The 2025 Italmercati–ISMEA report gives a total site area of 550,000 square metres and refrigerated space of 35,000 square metres. The profile does not clearly assign a measurement year to these figures, so they are recorded as infrastructure figures published in that report, rather than a new 2025 measurement. Cold-storage floor area does not establish spare capacity or suitability for every product. Availability and operating conditions require a separate enquiry to the relevant business or operator.
The official Veronamercato application advertises the latest price list, a searchable merchant directory and a map of trading positions. Product information includes characteristics such as origin, packaging and size. The developer information identifies Veronamercato SpA at Via Sommacampagna 63/E in Verona. The application itself and its login requirements were not tested for this edition. The spreadsheet therefore gives the verified access route without promising a complete browser-based price table.
A buyer can use the merchant directory to prepare a shortlist and send availability enquiries before travelling. Compare consignments with the same origin, grade and packing specification, rather than prices attached only to a broad product name. Confirm trading hours, vehicle access and the feasibility of collecting from several stands. For fruit that continues to ripen after harvest, agree the maturity stage required for the intended resale date. A sample or photographs can help make the specification clearer, although they do not replace inspection of the delivered lot.
A prospective seller should explain whether it offers a recurring supply programme, a one-off consignment or seeks premises for its own trading operation. These require different commercial arrangements. An initial proposal should state minimum quantity, delivery frequency, transport conditions and returnable packaging terms. Treat any app price as a reference for discussion: the final price, taxes, freight allocation and payment deadline need to be confirmed in the order with the selected counterparty.
What is priced: Fruit, Vegetables and potatoes, Cut flowers and ornamentals, Fish and seafood
Where to find the prices
Sources
- Italmercati ISMEA 2025
- Operator app
- Operator
All agricultural exchanges, markets and price sources
