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Veiling Rhein-Maas: auction in Straelen-Herongen

Veiling Rhein-Maas in Straelen-Herongen is a specialist flower and plant marketplace on the German-Dutch border. Straelen-Herongen, Germany.

AGR-342 · Auction · Straelen-Herongen, Germany · EUR

Veiling Rhein-Maas in Straelen-Herongen is a specialist flower and plant marketplace on the German-Dutch border. The border location and access to the A40 matter to wholesalers assembling international deliveries. The market links growers and other suppliers with professional buyers serving shops and further distribution channels.

Product turnover in 2025 reached €424 million. The operator's profile describes an auction hall with eight clocks: four for cut flowers and four for plants. The clock count is an infrastructure observation checked during this review, rather than a measure of annual sales. Product turnover should be distinguished both from the goods available on a particular day and from revenue reported by the wider shareholder groups.

In addition to participation in the auction hall, purchasing options include remote buying, clock presales, the webshop and Clock Service. Presales allow selected products to be reserved at a fixed price before the auction. The webshop extends the assortment to items including niche products and arrangements. These are channels within one marketplace, not four additional exchanges to count separately. Buyers should establish which route suits the required quantity, delivery window and order-assembly method.

Customer-portal and transactional access are associated with registered participation. Auction outcomes, presale prices and webshop offers may differ, so a useful price database should retain channel name, date and product specification. A market-wide average cannot replace a quotation for a particular lot of flowers or potted plants.

Buyers should specify species, variety, colour, size, packaging and required collection date. Suppliers should agree how supply is registered, quality is described and transport carriers are delivered. For seasonal flower and plant assortments, check the sale calendar and altered receiving hours in the current notices before dispatch. Account separately for transport, returnable packaging and order handling rather than assuming they are included in the product price. This makes an auction purchase easier to compare with a fixed-price offer. It also helps a retailer decide whether purchasing several smaller assortments still makes sense once collection and handling are included.

What is priced: Cut flowers and ornamentals

Products and quotations

Cut flowers; potted plants; seasonal plants; arrangements

Sources

All agricultural exchanges, markets and price sources