REO Veiling: physical commodity exchange in Roeselare
REO Veiling in Roeselare is a cooperative auction for fresh fruit and vegetables associated with growers in West Flanders.
AGR-070 · Physical commodity exchange · Roeselare, Belgium · EUR
Cooperative auction of fresh produce from West Flanders
REO Veiling in Roeselare is a cooperative auction for fresh fruit and vegetables associated with growers in West Flanders. Its profile describes more than 70 species and approximately 250 million kilograms of annual product arrivals. These are indicative profile figures without a specified base year, not a reported 2025 result. Buyers are primarily professional trading businesses. The market links aggregated grower supply with quality assessment and organised selling. Its role is therefore broader than simply publishing a price list.
The auction clock remains its principal selling mechanism. The operator describes checks on goods at arrival and testing related to safety and shelf life. Its FAQ states that buyer registration involves accepting trading conditions, providing a bank guarantee and holding credit insurance. Extranet access requires a participant number; the access description distinguishes free use by producers from paid use by buyers. The link leads to these arrangements rather than an unrestricted table of all prices.
A buyer should specify the commodity, grade, size, packaging and intended collection time. Uniform preparation matters for leeks, head size and appearance for Belgian endive, and damage tolerance and remaining shelf life for soft fruit. Establish whether the order consists of a single lot or combines arrivals from several growers. Agree the loading bay, carrier and goods-identification documents before collection. Assess the purchase price alongside packaging, handling and transport to the final customer. For a recurring programme, maintain consistent specifications so that an apparent price saving does not conceal a change in pack size or quality.
A grower considering membership should prepare information about the farm, crop calendar, volumes and sorting and packing capability. Contact with the production and quality team helps establish requirements before the first delivery. Clarify supply forecasting, acceptance procedures and the settlement of quality deviations in advance. Price comparisons need to allow for species, variety, grade and packaging. A high category average does not assure the same outcome for every grower. Seasonal specialist products such as hop shoots are best treated as distinct sales programmes with their own specifications and prospective customers, rather than direct substitutes for standard vegetables. Record the actual returns from comparable batches alongside the cost of preparing and delivering them, so that the producer can evaluate the commercial result rather than the auction price alone.
What is priced: Fruit, Vegetables and potatoes, Honey, hops, tobacco and other speciality crops
Where to find the prices
Products and quotations
Tomatoes; Leeks; Belgian endive; Strawberries; Cauliflower; Courgettes; Fennel; Raspberries; Hop shoots
Key figures
- Indicative annual arrivals: 250,000,000 kg (Base year undisclosed; checked 27 Oct 2026). Approximate; cooperative profile, not a dated 2025 result.
- Fruit and vegetable species: 70 species (Base year undisclosed; checked 27 Oct 2026). More than 70 in profile; not variety count.
Sources
- REO — cooperative profile
- REO — selling and quality control
- REO — registration and data access
- REO — products and news
All agricultural exchanges, markets and price sources
