Mercato dei Fiori di Sanremo: physical wholesale market in Sanremo
Mercato dei Fiori di Sanremo is a specialist wholesale market for flowers and decorative foliage in western Liguria. Sanremo, Italy.
AGR-407 · Physical wholesale market · Sanremo, Italy · EUR
Mercato dei Fiori di Sanremo is a specialist wholesale market for flowers and decorative foliage in western Liguria. The Via Quinto Mansuino facility combines trading and logistics functions. Its assortment includes cut flowers associated with local production, such as ranunculus and anemones. Growers gain access to wholesalers and exporters, while purchasers can compare seasonal consignments. An assessment of the market should distinguish trading on the market floor from its auction activity.
The operator's announcement dated 12 November 2025 describes the opening auction of the 2025–26 season: 91,000 stems sold in 249 transactions. This is one auction's result, not a monthly or seasonal total. Transactions are not buyer counts, and stems are not interchangeable with bunches. The indicators demonstrate activity at the opening session but cannot support an annual turnover estimate without additional evidence. They should retain their original event-level scope in any subsequent database.
A buyer should prepare a specification covering variety, colour, stem length, opening stage and pack size. A florist or event supplier particularly needs to know when the flowers should reach their intended appearance. A wholesaler may instead prioritise consolidation of a larger load and temperature control. Before a first purchase, review the forms, admission arrangements and current calendar. The operator publishes documents for producers and traders; a previous season's schedule should not be treated as current without checking.
A seller can make a consignment easier to assess by labelling variety, grade, preparation date and stems per pack consistently. Agree delivery, storage, collection and arrangements for unsold goods. A commercial enquiry should separate the flower price from returnable packaging, freight and handling charges. For distant customers, product life after transport matters alongside the initial purchase price. These are practical points for discussion with the operator and counterparty, rather than a claim that every service or packing format is automatically available.
From September 2025, summaries combine the Plateatico and Asta e Deposito segments. A time-series comparison should account for that change in coverage. Preserve each file's unit and precise product category: an average for one flower type does not represent the whole market. Monthly statistics support analysis, while present availability, packaging and delivery terms still require confirmation before placing an order. Retaining the original report with a purchase comparison makes later checks much easier.
What is priced: Cut flowers and ornamentals
Products and quotations
Cut flowers including ranunculus and anemones; plus cut foliage and decorative greenery
Sources
- Market and infrastructure — mercato-dei-fiori.amaie-energia.it
- Opening auction of the 2025–26 season — mercato-dei-fiori.amaie-energia.it
- Rules, forms and calendar — mercato-dei-fiori.amaie-energia.it
- Monthly price summaries — mercato-dei-fiori.amaie-energia.it
All agricultural exchanges, markets and price sources
