Mercafir: physical wholesale market in Florence
Mercafir is a wholesale food centre in Florence associated with the Novoli market area. Florence, Italy. 1 price page with format, update frequency and access.
AGR-084 · Physical wholesale market · Florence, Italy · EUR
Mercafir is a wholesale food centre in Florence associated with the Novoli market area. Its activities include fruit and vegetables, meat and fish. It is relevant to businesses sourcing for shops, catering and onward distribution because it brings together specialised traders. Managing the premises and selling goods are separate functions: enquiries about space belong with the operator, while product availability and transaction prices belong with individual merchants.
The profile in the 2025 Italmercati–ISMEA report records 265,000 square metres of site area and 90 businesses. These figures describe the centre's scale, but their underlying reference year is not clearly specified. They should not be used to infer an individual supplier's turnover or the number of offers available today. For an actual purchasing decision, the required assortment, release time and ability to maintain consistent quality are more useful criteria.
The Florence Chamber of Commerce provides a useful price-information route. Its fruit and vegetable section is based on Mercafir price lists. The page describes collection every two weeks, although the section title still refers to weekly lists. Read the date and reference period printed in each bulletin. Other sections of the same document may describe the wider Florence trading area; the appearance of grain, fuel or another commodity does not establish that it is traded at Mercafir.
A buyer should check that a quoted item matches the intended grade and measurement unit, then request an actual offer. For produce sold in crates, clarify net product weight and whether packaging is returnable. Do not extend fruit and vegetable quotation coverage to meat or fish without a separate source. Transport, temperature conditions, collection time and the procedure for accepting quality at handover should be agreed explicitly. The operator's published administrative address is Piazza E. Artom 12.
A seller entering the market can prepare an offer stating variety or species, production region, harvest schedule, lot size and origin documentation. A business seeking a permanent on-site presence should enquire about tenancy rather than assume that vehicle access includes permission to trade. Published lists can help assess seasonal patterns, but do not guarantee a buyer or acceptance of a shipment. The final order should identify the price, quotation validity, taxes and payment deadline. Keeping these terms together makes later comparisons between suppliers much more reliable.
What is priced: Fruit, Vegetables and potatoes, Livestock and meat, Fish and seafood
Where to find the prices
Sources
- Italmercati ISMEA 2025
- Chamber price lists
- Operator details
All agricultural exchanges, markets and price sources
