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Matsuyama Central Produce and Flower Markets: physical wholesale market in Matsuyama

Name: Matsuyama Central Produce and Flower Markets
Address: Matsuyama, Japan

The Matsuyama complex at 348-1 Kumanodai contains a central produce market and a public local flower market at the same location. Matsuyama, Japan.

AGR-158 · Physical wholesale market · Matsuyama, Japan · JPY

The Matsuyama complex at 348-1 Kumanodai contains a central produce market and a public local flower market at the same location. They have distinct organisational classifications: the produce market opened in 1975 and the flower market in 1981. Buyers should identify the relevant sector and company because a shared address does not imply one assortment, one price list or identical terms for every transaction. The distinction also prevents flower or fish activity from being mistakenly added to produce statistics.

Municipal statistics for 2025 record 67,884,228 kg and a trading value of JPY 22,278,075,044 in the produce sector over 248 trading days. Coverage includes fruit, vegetables and the processed products included in the table; it is not a combined total with flowers or fish. Merchandise trading value is not municipal budget revenue or the income of an individual wholesaler. These historical figures help indicate scale but do not establish current stock or the price of a particular variety. Their product scope and year should remain attached when reused.

The city publishes separate price reports for produce and flowers. Definitions matter: the high price is the maximum, the middle price is the level associated with the greatest volume, and the low price is the level with the greatest volume below the middle price, not the absolute minimum. The produce report dated 27 October 2026 indicates that tax is included. Comparisons with another market should therefore check both how each price statistic is selected and whether the tax basis is equivalent.

A buyer should establish whether direct participation in the intended channel is possible or whether an authorised participant or intermediary is needed. The city describes distinct wholesaler, intermediary and buyer roles. A supplier's first discussion should address lot acceptance, quality, packaging and settlement. Flower specifications may need stem length, plant size or units per pack, while food orders require the relevant weight unit and grade. Clear specifications make it easier to distinguish a genuine price difference from a difference in the goods being supplied.

Products are recorded as broad groups because verification of the reporting channel is not a complete inventory of every daily line. A produce report dated 27 October 2026 was available when checked; the date of a subsequently opened file should be inspected separately. The administration's telephone number is +81 89 924 2311. Delivery planning still requires agreement on the calendar, receiving time and lot identification, while price analysis should retain the precise definition of each reported column.

What is priced: Fruit, Vegetables and potatoes, Cut flowers and ornamentals, Nursery, pot and garden plants

Where to find the prices

Vegetables; fruit; cut flowers; potted plants (Web page, Free)

Sources

All agricultural exchanges, markets and price sources