AMFRESH: table grape and citrus genetics and farming
AMFRESH breeds table grape and citrus varieties through BLOOM FRESH and Genesis, farms its own fruit and supplies supermarkets in 25+ countries.
AMFRESH is an international fruit group with Spanish roots that combines table grape and citrus genetics with its own farming and supermarket supply.
Spain ·
AMFRESH is an international fruit group with Spanish roots. It started in the citrus business under the name AMC, and the brothers Álvaro and Antonio Muñoz later took over its leadership. Today it combines fruit variety development with farming, post-harvest handling and supply to supermarket chains. The group is organised into genetics businesses such as BLOOM FRESH and Genesis, global farming companies and global retail services companies, working across table grapes, citrus, cherries and tropical fruit.
Much of AMFRESH's reach comes through genetics. Its breeding programmes create new table grape and citrus varieties, and growers plant them under licence, paying for the right to grow a protected variety. Getting access to a variety is therefore a separate arrangement from buying harvested fruit. For supermarkets, AMFRESH supplies fruit from its own farming and its commercial companies, with post-harvest handling preparing the fruit to each retailer's quality and packaging standards across the seasons.
Size of the business
AMFRESH reports more than 70,000 licensed hectares of its patented table grape and citrus varieties and more than 2,500 hectares of its own farming. The licensed area is planted by growers under licence, while the smaller figure is the group's own farming.
Does 70,000 hectares mean AMFRESH-owned farms?
No. The 70,000 hectares are planted with AMFRESH's licensed varieties, while the group's own farming covers more than 2,500 hectares.
Is BLOOM FRESH part of AMFRESH?
Yes. BLOOM FRESH is one of the genetics businesses within the AMFRESH group.
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