> Macfrut 2023 took place on 3–5 May at the Rimini Expo Centre in Italy, recording 49,700 admissions across fruit and vegetable technology.

Source: https://husfarm.com/event/macfrut/2023/

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# Macfrut 2023: what happened

Macfrut 2023 filled the Rimini Expo Centre on 3–5 May, recording 49,700 admissions and linking growing technology with market-ready fresh produce.

Dates3–5 May 2023
WhereRimini Expo Centre, Rimini🇮🇹 Italy
Visits49,700

## What happened at Macfrut 2023

Cesena Fiera S.p.A. held the 2023 edition of Macfrut on 3–5 May in Rimini, at the city's Expo Centre. The organiser's closing release put attendance at 49,700 admissions over the three days. That figure counts entries through the gates, so someone who came on several days appears more than once. Even so, it gives a fair sense of the size of the fruit and vegetable community that gathered on the Adriatic coast in early May.
Macfrut ties decisions made in the field to what buyers eventually demand. Plant material, cultivation equipment, grading lines and packing technology share the halls with produce traders. In 2023 this let visitors follow one crop through several stages and see how an early choice, such as a new variety or harvesting method, changes the work further down the line. Problems like uneven quality, heavy harvest labour or losses during packing could be traced back to where they start.
Fruit and vegetable growers, plant nurseries, packing stations, equipment firms and exporting groups all found something relevant. A packhouse manager weighing new equipment could compare suppliers on the points that decide daily performance: the condition of incoming produce, throughput for a stated grade, cleaning and reject rules. When several machines form one line, the question of who commissions it and answers for it becomes central. Claimed labour savings also had to be set against the tasks still left for staff.
For a Polish fruit farm or packhouse, Macfrut 2023 was a sound starting point for a modernisation plan built around one crop and one bottleneck. The ideas gathered in Rimini could then be trialled on the farm's own produce, with service and spare parts lined up for whichever option proved itself. Fairs such as Fruit Attraction and FRUIT LOGISTICA lean towards selling. Macfrut gives more room to the technology behind the product, and that often leads to different partners.

## Highlights

- 49,700 admissions recorded at the Rimini Expo Centre, 3–5 May 2023
- Links between field choices, packhouse technology and buyer needs
- Grading, packing and nursery suppliers alongside produce traders

## Sources

- [macfrut.com](https://www.macfrut.com/press_releases/2485/chiude_un_macfrut_2023_da_record)
- [macfrut.com](https://www.macfrut.com/en/press_releases/2434/egypt_to_participate_in_macfrut_2023)

### Other editions

- [Macfrut 2026](https://husfarm.com/event/macfrut/2026/)
- [Macfrut 2025](https://husfarm.com/event/macfrut/2025/)
- [Macfrut 2024](https://husfarm.com/event/macfrut/2024/)
- [Macfrut 2022](https://husfarm.com/event/macfrut/2022/)

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